Brief
To add credibility and value to the UK’s largest fitness expo, BodyPower, by supplying respected sports and business speakers.
Delivery
Since our relationship started in 2015, our team has sourced and delivered a wide array of sporting and motivational to BodyPower’s events at the NEC, including Stuart Pearce, Ben Cohen, Geoff Miller and Kellie Maloney, all of whom informed visitors about how professional athletes approach fitness. Given the events typically feature over 400 fitness brands, we also supplied Andrew McMillan, John Lewis Head of Customer Services, and Allister Frost, Microsoft’s Digital Marketing Director, to share their insights with attendant business leaders.
Outcome
Leveraging the social media platforms of ourselves, the keynote speakers and BodyPower themselves, we have been able to contribute to incremental increases in the events’ attendances and boost the brand’s social following to the point where they know have over 134,000 on Facebook and more than 81,000 on Twitter.
