To showcase the Tanqueray 10 and Johnnie Walker brands to an audience of high net worth clients and well-known personalities the worlds of TV, entertainment and business.
We organised a lavish dinner for over 500 guests at the prestigious Manchester Piccadilly Hotel and secured and delivered its host, comedian Peter Kay, who ran proceedings in style, introducing a string of high quality musical entertainers. We designed a celebratory theme for the venue, creating a wonderful party atmosphere, while ensuring the environment and all supporting material delivered our clients’ brand messaging and allowed attendees to indulge in extensive product sampling.
The high-class event served as a great way to educate an influential audience about both the Johnnie Walker and Tanqueray 10 brands and history. Our clients were thrilled at our ability to deliver such a high calibre and influential group and the extent to which we drove awareness and built advocacy of their products among them.