Brief
To manage a billboard advertising campaign promoting the Breitling watch brand.
Delivery
We rolled out a West Midlands billboard campaign in collaboration with JCDecaux to maximise impact for the Breitling watch brand and to run alongside other PR activities. Champions’ delivered two and four week long campaigns during key periods, including the run-up to Christmas, in locations handpicked to gain optimum exposure to target audiences.
Outcome
Breitling reported that regional stockists saw increases in both sales and enquiries during each phase of the broader campaign.
