Brief
To refresh the brand and publicise in-venue entertainment.
Delivery
We developed internal and external signage, menus, ‘What’s On’ flyers, social media graphics, posters and e-shots to modernise the brand and promote the casino’s restaurant and sports bar. We built both a new website and a data capture app to gather information on customers’ interests and socio-economic and demographic insights to enhance the digital and direct mail campaigns we run.
Outcome
Visitor numbers have increased in 2016 alone the app helped us grow the database by 5,667% enabling us to target customers with personalised deals and details of up-coming entertainment in which they have expressed an interest.
Look at these metrics!
Database Growth
5,667%
