Brief
To build a site showcasing all that the casino has to offer in a visually engaging manner.
Delivery
The new website promotes both the casino and associated dining and sports bar venues whilst also including a 360-degree virtual tour enabling visitors to explore inside the casino before they visit.
Outcome
Since the website launched in November 2016, visitors have spent an average of 30% longer on the site while bounce rate has reduced from 45% to 27%.
Look at these metrics!
Reduced Bounce Rate
45% > 27%
Visit Duration
UP 30%
