Brief
To create a social media campaign to help London jewellers Brown and Newirth celebrate the production of their millionth ring.
Delivery
Our social media team established a 6-week Facebook campaign called ‘One in a Million’ to be rolled out across the jewellers’ Facebook presence. The campaign encouraged users to share the story of why their partner is ‘one in a million’ and at the end of six weeks the winner was given a pair of diamond earrings.
Outcome
The Facebook campaign reached an audience of 38,000 led to an increase in the jewellers’ following of 442% with over 2,000 organic likes.
