Brief
To organise a high profile celebration of William Roache’s 50 years as a star of Coronation Street. To showcase the Tanqueray 10 and Johnnie Walker brands to well-known personalities from the worlds of TV, entertainment and business.
Delivery
Commissioned by ITV, we organised a lavish dinner for over 500 guests and secured and delivered its host, comedian Peter Kay, and ensuring everything exceeded our clients’ expectations booked a range of musical entertainers. We designed a celebratory theme for the venue, creating a wonderful party atmosphere, while ensuring the environment allowed for William’s fellow Coronation Street cast members to indulge in extensive product sampling.
Outcome
The high-class event served as a great way to celebrate William’s career and attracted a great deal of media interest. Guests enjoyed first-rate entertainment, while awareness of both Johnnie Walker and Tanqueray 10were boosted within an influential target group.
Subsidiary Clients
Johnnie Walker and Tanqueray
