Brief
To maximise the sponsorship agreement for KIA and UEFA EURO 2016 by supporting the Kia Euro Events campaign to raise brand awareness and to increase sales of the latest KIA models using our creative PR concepts, events and celebrity expertise.
Delivery
Using multiple media outlets, we promoted a KIA national roadshow which incorporated car showrooms across the country. We gained further media coverage by inviting celebrities for Q&A sessions and running a competition with The Telegraph. We devised a strategy that combined traditional and online activity and leveraged an interactive online game. To maximise the momentum of the online game we partnered former England goalkeeper David James with The Shootout Challenge and created and implemented a promotional video to enhance the activity.
Outcome
The Shootout Challenge with David James helped collect 14,728 pieces of trackable customer data which linked directly to more than £4M worth of cars sold after the campaign. The interactive football game exceeded its KPI by 26%, resulting in 126,008 plays. This campaign in partnership with Telegraph won the AOP Digital Publishing Awards 2017.
