Brief
To maximise the success of the first ever Leicester Business Festival working pre-and post-festival to gain PR exposure in local press and media as well as in the rest of the UK.
Delivery
We coordinated and promoted the first ever Leicester Business Festival. We delivered invaluable media coverage, including interviews with guest speakers, local businesses and members of the public attending events securing spots on local TV and radio, as well as in print media.
Outcome
129 pieces of coverage were secured in traditional and online publications, including Real Business, Daily Telegraph, Leicester Mercury and Fashion United, achieving a circulation of 98,433,795. By the end of the two weeks the Leicester Business Festival’s social media achieved a total reach of 782,658.
