Brief
To deliver sponsor partnerships for the inaugural 2015 Leicester Business Festival and to promote it at both regional and national levels.
Delivery
We were able to secure sponsorship from international brands, such as Santander and AON, and developed high value media partnerships to promote the Festival broadly. We developed a wide range of powerful press ads for publications, including Real Business, Daily Telegraph and Fashion United. Our team created a number of billboard adverts and posters displayed in strategic positions around the UK, including St. Pancras train station, a key business travel hub for Leicestershire.
Outcome
Our analysis showed that 24% of the 7,652 attendees came from outside the county. We achieved a national circulation of 98,433,795. We achieved a market reach of 12.7 million people and over 97% of attendees questioned said that their business benefitted as a direct result of the Festival.
