Brief
To increase the Liberty Industries Group’s brand perception in the market place and help with the integration of the internal recruitment process.
Delivery
Using a multi-serviced approach with Champions, we have worked with Liberty on various events, marketing, sponsorship and provided PR consultancy. We’re supporting their aim to become the leading steel provider and reflecting well-established image. We are currently in the planning stages for the recruitment process of 7,000 JOBS at their latest purchase of Ben Nevis, making them the 5th largest land owners in the UK.
Outcome
We’re developing concepts to produce a range of exciting initiatives that aim to evolve perceptions and grow awareness of their brand. The Liberty Industry Group takeover has been considered a success putting them and their founder, Sanjeev Gupta as an influential global manufacturing provider.