Brief
To devise and deliver B2B brand activities that build brand equity and decrease the client’s reliance on comparison sites and the affiliate market.
Delivery
We created a comprehensive campaign that delivered a wide range of touchpoints across events, digital marketing, direct mail and press advertising. Our creative team worked closely with the client to put together a full suite of brand collateral that carried clear, consistent and powerful messaging.
Outcome
We were able to build significant brand value that delivered significant benefits in terms of awareness and enquiries, and a marked reduction in the company’s cost per lead.
