Brief
To evolve the financial services provider’s existing brand and message to reflect a significant shift in its business model and strategy. To devise and execute a strategy aimed at attracting the right calibre and quantity of new employees to help support anticipated company growth.
Delivery
Our team worked hard from concept to devise a progressive tone of voice conveying trust, knowledge and reliability, while also signifying a forward-thinking company with its finger on the financial pulse. Using that as a foundation, we developed clear new messaging that emphasised Mattioli Woods’ expertise in the pensions and employee benefits field, building their strong wealth management credentials. In addition to developing effective internal communications initiatives, to explain the brand refresh to existing employees, we worked closely with the firm to devise high impact campaigns delivering positive messaging about its growth, evolution and working culture. Again, our media access allowed us to secure cost-effective coverage targeting the right professional services audiences.
Outcome
With our help, Mattioli Woods’ share price on the London Stock Exchange more than quadrupled in the five years after our repositioning activity. It rose from 183.00 in March 2012 to 773.50 in March 2017, with the firm now overseeing over £7.5 billion of client assets. We played a key role in helping Mattioli Woods find the right quality of new employees to underpin their growth. Their staff complement in that same period rose from under 20 to over 300 employees.
