MO BRO’S – SOCIAL MEDIA

MO BRO’S – SOCIAL MEDIA.

June 14th, 2022

Mo Bro's

Brief

Beard Care Product company Mo Bro’s tasked our communication team with the role of advertising their brand on social media, for six months. Keeping with their brands quirky personality, Champions created content and managed their social media Facebook, Twitter and Instagram account.

Delivery

With competitor knowledge, gathered from an in-depth review of Mo Bro’s competitors, we devised a content and strategy plan. This plan proposed content which aligned with well known national days, which receive high engagement; such as Movember and the festive period. In line with this, we created23social media ad campaigns; with more than 100unique social media graphics. Champions monitored the brands customer service responses and were behind outreach activity to celebrities such as Romesh Ranganathan securing excellent digital exposure.

Outcome

We successfully generated a number of campaigns by using key target demographics to drive communications to the target audiences. This resulted in a significant increase in followers across all social platforms, driving traffic to the website and increasing the purchases of its products.

Twitter

Follower increase of 0.8%

Organic impressions 141,000

Facebook

Increased following by 6.7%

6,460 engagements

439 link clicks

355,500 organic impressions

Instagram

5.1% follower increase

Look at these metrics!

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