Beard Care Product company Mo Bro’s tasked our communication team with the role of advertising their brand on social media, for six months. Keeping with their brands quirky personality, Champions created content and managed their social media Facebook, Twitter and Instagram account.
With competitor knowledge, gathered from an in-depth review of Mo Bro’s competitors, we devised a content and strategy plan. This plan proposed content which aligned with well known national days, which receive high engagement; such as Movember and the festive period. In line with this, we created23social media ad campaigns; with more than 100unique social media graphics. Champions monitored the brands customer service responses and were behind outreach activity to celebrities such as Romesh Ranganathan securing excellent digital exposure.
We successfully generated a number of campaigns by using key target demographics to drive communications to the target audiences. This resulted in a significant increase in followers across all social platforms, driving traffic to the website and increasing the purchases of its products.
Follower increase of 0.8%
Organic impressions 141,000
Increased following by 6.7%
439 link clicks
355,500 organic impressions
5.1% follower increase