Brief
MyMouth is an oral healthcare provider serving as the manufacturer of dental products, such as the JiBee - a perfected tongue cleaner that focuses on the multiple and overall health benefits of total mouth hygiene. To promote the product, a brand new identity was required for use across all collateral.
Delivery
Working closely with MyMouth’s founders, Champions developed a clean identity and brand for JiBee that reflects the Ayurvedic philosophy, which sees the tongue as the window to the state of the body. Upon agreement of the brand, Champions then created packaging designs akin to those of Apple and Samsung, and a range of Social Media graphics to support the launch to market.
Outcome
While still in its early stages, the MyMouth website has attracted many visitors and generated healthy product sales within the first month of launch. With further support from Champions, they envisage a rapid journey to profitable success in the near future. The brand has already enjoyed PR activity in the national press, including The Sun while their social media channels continue to grow on a daily basis.
“It’s one of the best product launches I have seen in recent years”.
Dr Nik Kotecha OBE, Business Mentor in the Pharmaceautical Industry.
