MyMouth, a collective of five dental practitioners approached Champions to help them create a new brand identity from scratch. Aimed at educating the general public about the benefits of the Ayurvedic philosophy – practices to improve both mouth and overall health. With several products in development, they required assistance with packaging, PR and social media launch support.
Working closely with MyMouth, Champions developed the brand from initial ideas through to full deployment across multiple channels and collateral. The tagline ‘A Better Mouth, A Better Life’ was created to reinforce the overarching brand message. Champions created packaging solutions for a range of products including the MyMouth ‘JiBee’, Bamboo toothbrushes and holder, and dental floss picks. Expert retouching has seen the product photography elevate to a beautiful level, reflected on their social media channels.
The brand has received press coverage in The Sun within the first month of launch and a quick uptake in sales from the website.