Brief
To deliver creative elements boosting public awareness of two new tram lines launched in Nottingham in 2015.
Delivery
Our design team created a range of flyers, brochures, educational leaflets, six sheet billboards and posters to be displayed across the city pre-launch. We then worked on new collateral in support of follow-up campaigns, promoting NET as a convenient, safe and fast mode of urban transport.
Outcome
The number of annual tram passenger journeys in the city rose from 8.0 million in the 2014/15 financial year to 12.2 million in 2015/16. The figures represent the largest increase in UK tram passenger numbers, despite the Manchester Metrolink undergoing significant extension work during the same period. Nottingham Express Transit revenues rose by over 50% to £13.6 million in 2015/16.
