Family-owned business, S & J European Haulage Ltd, covers the UK, Ireland and Europe for freight, haulage and logistics.
Their website was built in WordPress, but its lack of SEO content was noticeable. In order to generate more organic results, making changes to the website was vital, ensuring an improvement to the user experience and driving more website conversions.
The Brief
S & J Haulage had a very minimal online presence, especially for its organic search results. Champions was set the task of improving the keyword rankings, driving more traffic through organic searches and improving the number of conversions through the website.
The Strategy
In order to achieve the above, Champions created a thorough SEO strategy to support S & J Haulage’s brief.
1 – Website Modernisation
To meet these demands, our main focus became creating S & J Haulage a mobile-first website that was optimised with the best practice SEO.
This involved ensuring that there was keyword-rich copy throughout the website that can help the site rank higher in the search engine results pages (SERPs).
2 – Ensuring Long-Term Benefits
We did this in a way to retain the value gained over time from the existing website, ensuring that the benefits of it were not lost.
Through the SEO-optimised website, we were able to then ensure that the site was more visible in Google search, and from this, generate engagement.
3 – Getting the Clicks
S & J Haulage wanted to encourage users to interact online, so attracting clicks and driving people to the website was a key part of this.
Gaining rapid digital traction after the migration was made a priority by Champions, who looked to increase organic traffic in particular.
The Results
From the work carried out by Champions, the following results were achieved for S & J Haulage: