Brief
To further enhance exposure for the brand agency and our clients across the regions. To ensure we’re in the best position to secure top performing advertisements for our customers.
Delivery
We’ve developed a long-lasting relationship with Trinity Mirror and been working with them for years. On-going working relationship with Daily Mail, Bauer Media, Sky, BBC, ITV, Ch 4, Global Radio Experience working with The Telegraph, The Guardian and The Times. We have activity for many of our clients that covers major national campaigns to deliver a strong brand impact as well as regionally focused to increase local engagement levels This is part of our everyday services to create engaging press hooks and deliver them effectively. We deliver across the UK and have active clients in North America and Europe as well as a strong Midlands presence.
Outcome
3 in-house magazines 250,000 flyers printed – 2016 200,000 brochures printed - 2016 276 broadcasts on Capital FM with 70% of these aired during peak times across a 3-week campaign. This had a total adult audience reach of 539,837 hearing the commercials an average of 5.32 times each.