Brief
To source and secure sponsorship vehicles and devise activation strategies aimed at increasing Checkatrade brand awareness among target demographics.
Delivery
We consulted over the most effective opportunities and recommended title sponsorship of the Football League Trophy. We approached the Football League and were integral to the successful negotiation of a five-year, multi-million-pound agreement that rebranded the competition as the Checkatrade Trophy. Our team identified celebrity DIY expert and Big Brother I winner Craig Phillips as a potential brand ambassador and led negotiations leading to his appointment. We provided support for all related launch events, working with Checkatrade to guarantee the attendance of tradespeople, celebrity partners, including Craig, and local media.
Outcome
Our work with Checkatrade has contributed significantly to the bottom line results of Checkatrade. For example, their website made 1,524,169 consumer searches in March 2017, 18.9% up on 2016. Its trade membership grows by an average of 300 a month and now sits at over 23,000. Having opened new satellite offices in Mansfield and Newcastle in support of its Sussex HQ, Checkatrade now employs 296 staff and has a turnover in excess of £14.5 million.
