Brief
To devise and manage five welcome events for freshers students, communicating the university’s core values and creating an inclusive community feeling as newcomers embarked on a new stage of life.
Delivery
We developed a ‘scrapbook’ theme, emphasising De Montfort as a home from home, and rolled out a consistent look and feel for the events with branded collateral, including stage and backdrop dressing. Our team provided an extensive AV package, including lighting, sound, video and PowerPoint, plus interactive media opportunities allowing the university to record and measure student feedback. We booked all performers, choreographed the shows and oversaw rehearsals, before directing each event to ensure they ran smoothly.
Outcome
Over the course of two intensive days, we delivered five events welcoming over 3,500 students to De Montfort University. The Dean and the Vice-Chancellor, both of whom made speeches at each event, were struck by the engagement and enthusiasm of the new student cohort.
