To evaluate the strength of the existing Delta Global Source brand and make a series of recommendations on how it could better reflect the company’s offering and values and be more relevant to leading global brands. To apply agreed concepts to a full suite of brand collateral and infrastructure, including a new website, building signage and a wide range of digital and physical materials.
Our team undertook a comprehensive analysis of not only the client brand but of the global luxury and ecommerce packaging markets and of Delta Global Source’s international competition. We distilled the key characteristics of companies set to be successful in the sector moving forward and cross-referenced them with those of the client so as to devise key messages to convey with the refreshed brand. The client was then presented with a range of brand and name options for feedback and further development before final concepts were agreed.
Having settled on a simpler, more descriptive new name, Delta Global, attendant logo, four sub-brands and key messaging, Champions then began the process of applying them across the board. At the time of writing this work is ongoing, with Delta Global ready to use their new brand to open doors to new opportunities with some of the world’s most prominent luxury brands.