Brief
To create as much of a buzz as possible around the launch of a rebrand of luxury retail packaging provider Delta Global conducted by Champions’ brand strategy and creative teams. To raise the profile of the company in its U.S., UK and Asia-Pacific markets in order to drive brand and service awareness among key decision-makers at leading luxury fashion and cosmetics brands.
Delivery
Using our access to global digital and traditional media organisations, we were able to deliver targeted exposure for Delta Global and for the four new areas of core messaging around Innovation, Luxury, E-commerce and Sustainability. We worked closely with the firm’s CEO and founder, Robert Lockyer, to create insightful thought leadership content on subjects topical to the luxury retail industry and were able to secure him a range of commentary opportunities to position him as an authority voice in his field. We also provided focused social media training for a number of Delta Global’s senior staff, enabling them to generate greater engagement from their individual social platforms and amplify the reach of coverage we secured for the company.
Outcome
Our PR team was successful in securing Robert an interview with Forbes Magazine and in ensuring Delta Global has been featured recently in 69 titles, including The Times (Future of Packaging Report), WWD, Footwear News, Luxury Daily, Packaging News, Yahoo News, Yahoo Finance, Retail Times and Retail Packaging. In just seven releases between July and September 2019, the Delta Global message reached a potential audience of 36,450,213. The WWD piece directly lead to an enquiry from Tiffany & Co., whom the company has been targeting since establishing 12 years ago.
