Brief
Founded in 2011, Diginius is a London-based SaaS (Software as a Service) technology PPC and lead generation agency company specialising in digital marketing and e-commerce solutions. They have developed and rolled[1]out a comprehensive reporting tool, developed inhouse, to businesses looking to streamline their reporting process. Diginius provide automated technology including advertising management software that monitors, measures and reports results across digital performance, delivering visibility and transparency for clients. Diginius works across a wide range of industry sectors and organisations focused on digital marketing. This includes PPC agencies, medium to enterprise organisations and e-commerce businesses.
Delivery
Champions partnered with Diginius to offer its clients a range of digital support services including PPC advertising, paid social media advertising and SEO. As part of this partnership, in addition to Champions selling clients PPC through Diginius, it agreed to work as Diginius’ marketing function, initially across a 2-year period, with a budget of up to £400,000. Following an immersion period, it was decided that Diginius needed assistance in creating brand awareness within the market. In order to achieve this, Champions worked on brand realignment, promotional collateral and developed a new website, which relaunch the brand into the competitive market at the end of 2020.
Outcome
As a result of the collaboration:
Diginius manages $120million worth of advertising spend per annum.
It has now operated in over 30 countries.
In 2023 Deloitte named it a top 50 fast growth businesses and top place in 50 female-led businesses.
It has experienced total growth to date of over of 1700%.
They have already acquired big brand attention with the likes of Dreams, Thomas Lyte and Skinny Dip onboard.