Brief
To showcase Dior’s latest collection and develop brand awareness by organising a private and exclusive product launch event.
Delivery
We transformed a diamond showroom into an intimate fine dining space with the same luxury feel as the Dior brand. We delivered models and supplied a magician and musical entertainment, in addition to arranging haute cuisine for 40 key Dior clients.
Outcome
This event was the ideal way to showcase Dior products and attract important collectors, driving the prestige of the brand and attracting media interest.
