Brief
DRAX, a strategic leadership consultancy and executive search firm within the private equity market, approached Champions with the need for added guidance, information, and support with its marketing activity to support its continued growth within the sector.
With a specific target audience of investors and business executives, it was important for DRAX to know exactly how to engage with this audience throughout the key stages of the private equity journey.
Delivery
Working closely with DRAX and considering its specific requirements, the Champions Brand Strategy team created a 12 Month Marketing Plan with two major aims: to provide insight on “Always-On” marketing activity to increase the Brand Halo Effect, and tactical campaign activity.
In addition, Champions provided DRAX with further marketing opportunities that it can utilise in order to achieve its business objectives, including strategic tactical campaigns, brand awareness campaigns, touchpoint theory and account-based marketing - leveraging all tools within the multichannel approach.
Outcome
DRAX now has access to a comprehensive 12 month marketing strategy that covers all the key areas of marketing, from paid advertising, social media, content creation including PR, and videography, to name but a few.
Fuelled with industry-leading information, DRAX is now perfectly placed to excel in its sector, with strategic marketing plans in place to support and drive upcoming marketing campaigns in the future.
