Brief
Durbin, a leading provider of Expanded Access Programs and specialist medical supply company that sources and distributes pharmaceuticals and medical equipment to healthcare professionals, approached Champions with the need for assistance with its marketing activity.
With the aim to connect stakeholders throughout the end-to-end MAP journey, and to generate stronger and more varied case history of global provision to breed more confidence in the brand, it was important for Durbin to streamline its marketing activity and communications.
Delivery
To support Durbin’s vision, Champions created a fully-comprehensive 12 Month Marketing Plan.
The plan outlined the target audience of Durbin, which consists mostly of pharmaceutical companies, and reiterated the fact that the market in which Durbin operates in is undergoing significant change at both ends of the spectrum, which directly impacts marketing activity.
From here, Champions provided recommended deliverables including brand development, content creation, email marketing and website development, with each service working together to achieve a shared goal.
Outcome
Durbin now has a wealth of information to support its marketing activity for a 12-month period, including information on how to carry out brand development, create communications strategies, implement SEO and paid advertising campaigns, as well as how to conduct email marketing and full website development.
The 12 Month Marketing Plan directly catered to Durbin’s needs, as well as provided tangible solutions on how it could best reach its target audience and further establish its name in the medical sector.