To generate nationwide awareness of Eklectica, a boutique music festival based in the Isle of Wight, in order to drive ticket sales. To support the brand with the design of innovative collateral and to promote an exciting line-up to both the public and relevant press.
We built an extensive media map compiled of what’s on and entertainment guides, music, family and lifestyle titles. With a core objective of raising ticket sales, we identified key opportunities for added exposure for the festival, for instance a countdown campaign, several act and line-up releases and the promotion of the brands key selling points such as their fresh talent search and the announcement of their winner, who later performed at the festival.
Our PR secured over 47 pieces of coverage in total with the festival featuring in leading national and regional publications such as E.festivals, Cosmopolitan, Southern Daily Echo, Live UK, Isle of Wight County and many more. Over a course of six months working on the project, the Ekletica brand reached a potential audience of 17,932,083.