The DBS checking service, eSafeguarding, was planning to totally refresh its brand and website, channelling the expertise from its parent company, The Protocol Group. eSafeguarding came to Champions in need of help to push the launch of its updated brand, making it more attractive to current, new and potential customers.
Champions was tasked with the job of improving the eSafeguarding website and logo, and updating the content on the website to entice users to visit the site. This entailed giving credibility to eSafeguarding's reputation as a DBS check provider, and increasing brand awareness, creating noise about the upgraded eSafeguarding brand all together.
In order to achieve this, Champions crafted a brand-new website for eSafeguarding with a more user-friendly design, with updated, clearer messaging, along with SEO content to improve brand visibility.
1 – A New and Improved Website
Champions could see that eSafeguarding needed a stronger online presence, with a sleek, polished website that had a much more streamlined user journey, including clearer call-to-actions as well as a more straight-forward pricing policy.
The new design increased the brand’s authoritative feel, giving it a professional edge to complement its service offerings. The new logo and colour palette improved the overall impact of the website, with a more visual and inviting user journey.
2 – More Distinct, Relevant Messaging
When reviewing eSafeguarding’s website and content, the strategy team at Champions discovered that the messaging could be tightened to more effectively convey eSafeguarding’s brand identity and service offering.
Now, the website has a slightly amplified focus towards its clients, highlighting how eSafeguarding doesn’t only support individuals in need of DBS checks, but also caters to brands and businesses looking to carry out DBS checks.
3 – SEO Website Content
Champions carried out keyword research for eSafeguarding to weave throughout its website, ensuring that it would appear higher up on the Google results pages. With the use of keywords, achieving higher levels of visibility and engagement would contribute to the increase of eSafeguarding’s brand awareness.
As a result of the work we have completed for eSafeguarding, the following achievements were accomplished:
Website impressions increased to 47,000
Website users up 1,470
1000 clicks to the homepage
Ranking for highly competitive search terms
Do you have a similar challenge regarding visibility in search? For similar success to eSafeguarding, contact Champions via phone, email, or fill in our online contact form.