Brief
To increase awareness and sales through the creation of promo literature. To manage distribution of monthly door drop campaigns.
Delivery
We review the look and feel of leaflets each month, developing new messaging during every cycle to make sure the communication of offers and prices is clear. A dedicated designer then press passes each print run to ensure a smooth production process, while we scrutinise distribution in search of new efficiencies.
Outcome
Working with the frozen food specialist since 2008, we have helped their weekly sales jump from £7 million to almost £20 million in 2015. We have led six significant reorganisations of distribution, the first of which delivering an immediate £80,000 saving. 11 million leaflets are now sent out to geo-demographically targeted UK households every month and we’ve delivered 1.2BN since 2009.
Look at these metrics!
Sales increase in just 7 years
Leaflets per month
