Brief
To secure high profile television and print media advertising opportunities, since 2008, with the aim of achieving maximum exposure for the brand offering among key target demographics.
Delivery
We secure the highest ratings spots on select ITV regions, such as during The X Factor Final, Coronation Street and Emmerdale. We have achieved targeted penetration with press placements in national and regional titles, including The Scottish Sun and The Daily Record, the Birmingham Mail, the Liverpool Echo, the Newcastle Journal, the South Wales Echo the Metro and the Manchester Evening News.
Outcome
As just one example, our June 2014 television campaign achieved 5,522 TVRs and was seen by 71% (7.96 million) of housewives in target regions and almost 62% of housewives and children (2.71 million).With the help of our advertising campaigns, Farmfoods average weekly sales have increased from £7 million in December 2007 to over £18 million in 2014.
