Brief
One year plan and delivery of a 5-month advertising campaign on ITV for leading frozen food retailer.
Delivery
We planned an integrated media strategy which maximises their budget and exposure of the brand and emphasises their core message of ‘Great Food at Amazing Prices’ to showcase quality foods and low costs.
Outcome
Our campaign secures a spot on ITV’s primetime delivering the highest TVR and target audience reach. During the last four years of media planning, constant analysis and response to results, Farmfoods has seen a dramatic increase in brand awareness and product sales.
Look at these metrics!
TVR's
5,522
Seen by in target regions
7.96M
