To devise, plan and produce Farmfoods’ national television advertising campaign.
We began with initial concepts and storyboards, before securing Strictly Come Dancing judge, Len Goodman, to appear in the advert and act as an ambassador for the brand. We oversaw filming at one of Farmfoods’ flagship stores with extensive site planning, script writing, selecting and managing extras and producing voiceovers with Len himself on the day. Thanks to our contacts and buying power, after the final ad had been produced, we were able to secure primetime slots on ITV, gaining maximum exposure for Farmfoods.
As an example, the June 2014 campaign achieved 5,522 TVRs and was seen by 71% (7.96 million) of housewives in target regions and almost 62% of housewives and children (2.71 million).