Brief
To deliver brand consultancy and communications campaigns for a new entrant to the domestic energy market.
Delivery
Our brand specialists conducted extensive market and competitor analysis in order to inform the creation of a new energy sales brand identity and accompanying messaging strategy. We then constructed a comprehensive launch campaign and organised a brand launch event to coincide with the national press and online advertising secured by our media buyers. We created direct mail collateral and orchestrated a data-driven campaign, organising distribution through a trusted delivery partner.
Outcome
Making a strategic move into the domestic energy market, Fischer Energy made an immediate impact. We were able to help the client establish significant brand value and drive early stage enquiries.