Brief
To maximise coverage, awareness and, ultimately, ticket sales through integrated PR campaigns and digital advertising- raising the events profile.
Delivery
We acted as the press office and marketing arm of the festival, working alongside local media as well as national music media to set up digital advertising, driving traffic to Glastonbudget’s website.
Outcome
We earned coverage in print publications including Fused magazine, 69 degrees, Leicester Mercury, Closer online and telegraph.co.uk. We secured a first ever live broadcast of the festival on BBC RadioLeicester.
