HOTEL LA TOUR – PR STRATEGIES

HOTEL LA TOUR – PR STRATEGIES.

June 14th, 2022

Hotel La Tour

Brief

To turbocharge the client’s drive to become known as Birmingham’s top hotel.

Delivery

Using our access to travel media and B2B leisure industry press, we were able to arrange for a number of publications to be guided round the hotel with a view to publishing reviews. We undertook a successful crisis communications campaign in reaction to an unfavourable situation and produced and were able to establish the General Manager as a leading authority figure in the West Midlands leisure sector.

Outcome

We were responsible for 88 positive articles across the travel and leisure media, achieving an overall circulation of 92,933,463.

HOTEL LA TOUR – PR STRATEGIES SQUARE ROOM

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