Brief
To deliver innovative brand communications to assist the client in moving its savings accounts and loan portfolio away from the affiliate market.
Delivery
Teams from across Champions collaborated in putting together a best-in-class strategy that incorporated a range of activities to create awareness of the bank’s offering. Working closely with the client, we rolled out a high impact campaign across public relations, social media, PPC, creative advertising, media buying and branded events.
Outcome
KANO Bank was successful in establishing widespread awareness of its savings and loan services in a way that was independent of comparison sites. We were able to drive significant organic traffic to the bank’s website and dramatically reduce conversion costs in a short period of time to transform the organisation’s business model.
