Brief
Imagine Cruising, a leading provider of luxury cruise experiences, came to Champions to understand how it can better utilise its digital assets to support brand awareness, lead generation and product sales in its return after the Covid-19 pandemic.
In particular, Imagine Cruising wanted to know how it could evolve with the increasingly digital landscape, and so a thorough understanding of its existing digital presence was required.
Delivery
The Champions Digital team conducted an in-depth review of Imagine Cruising’s digital presence and assets, complemented by objective observations to provide a series of recommendations around the future direction of the website, email, and social media performance.
The audit assessed each digital area in detail, looking at its current performance and how it works towards the growth of the business.
Additionally, Champions reviewed the competitors of Imagine Cruising, revealing insightful information regarding their own digital performance, including what keywords they rank for, their social media presence and how they send out newsletters and e-shots to their audience.
Outcome
Imagine Cruising now has a wealth of information as to how it can improve its digital performance to support the resurgence of the business in a post-Covid environment.
With a survey of overall recommendations, ranging from organic search and SEO performance, website and UX, email marketing, Google ads and social media, Imagine Cruising is now well placed to work on improving all its digital assets with effective outcomes
