Brief
Influencer Matchmaker, a full-service influencer marketing agency, came to Champions for support with strengthening their digital marketing activity, with a focus on improving their SEO strategy.
Before coming to Champions, Influencer Matchmaker were not doing anything regarding their SEO, meaning their website was not fulfilling its role as a lead generation tool. As a result, they were missing out on opportunities to grow their business and work with businesses searching for their services.
With this in mind, Influencer Matchmaker wanted to increase their online reach to help generate high-quality leads and affirm their presence as leading agency in the influencer marketing sector.
Delivery
Champions supported Influencer Matchmaker by creating a data-driven SEO strategy that focused on optimising their website, securing backlinks and creating keyword-rich content.
Working closely with their team, our SEO specialists identified the core keywords that need to be targeted through their content marketing efforts. These keywords focused on capturing different types of potential customers and minimising the low-quality traffic being generated by people searching for their favourite influencers.
Form here, SEO focused content strategy was created to focus on producing new landing pages, category pages, profiles and blog posts. Alongside this, the strategy emphasised the need for building the brand’s backlink profile through the tactics of link reclamation and guest posting.
A key part of this strategy was ensuring the SEO team were involved with the rebuild of their previous website. This enabled the business to have a new website which was optimised from the start and provided a better user experience for their customers.
Outcome
By adding informative, SEO-friendly content to the site, Influencer Matchmaker were quickly able to establish a bigger online footprint and firmly positioned themselves as leaders in their industry.
In the last 12 months, their organic traffic has increased by 1,103%, and their contact form completions have increased by 2,239%.
Since working with Champions on their SEO campaign, the Influencer Matchmaker website now ranks for 8700 keywords, as well as ranking in the to 3 for 29 of their tracked keywords and ranking in the top 10 for 124 of their tracked keywords.