Brief
Madison & Mayfair, provider of homeware, luxury furniture and unique gifts, approached Champions for help with developing a strategy, assisting with its brand launch, and creating a stunning website to showcase its fantastic range of homeware products.
Acknowledging a period of radical change, Madison & Mayfair wanted to be one step ahead, accommodating its business approach to accelerate customer ecommerce experiences. This was a key part of the brief that we referred to throughout the multichannel project.
Delivery
To build a successful brand, the Champions Strategy team worked closely with the client to acknowledge its unique set of goals, as well as its target audience and to understand how to best position Madison & Mayfair in its chosen marketplace.
Working on every element of the brand ID including straplines and logos, mission statements and tone of voice, the Madison & Mayfair brand quickly took form. The Champions Creative team were also involved in this process, developing colour schemes, creating graphics, and producing branded collateral to accompany the digital elements.
Incorporating the essence of London’s luxurious Mayfair with New York’s progressive and innovative ambience of Madison Avenue, our Digital team worked closely and collaboratively with the client to create a website that was chic and sophisticated, while providing customers with an easy-to-use interface.
All the above work has been supported by ongoing social media and communicative support, including PR and SEO blogs.
Outcome
Madison & Mayfair has now successfully launched its new brand and website, which encapsulates its drive for style, affordability, quality, and variety and offers its customers a smooth ecommerce experience.
The social media channels are continuing to grow and increase brand awareness, with the follower count steadily rising, which demonstrates the escalating demand for the products of the brand.
The outcome of this project has resulted in an extended partnership between Madison & Mayfair and Champions, which is set to continue for the foreseeable.
