Madison & Mayfair, a leading provider of luxury homeware, furniture, and interior accessories, approached Champions with the need to support their January sale.
Promoting a sense of exclusivity, Madison & Mayfair wanted its email database to be the first to know about its sale, which offered 15% off sitewide and 30% off selected items.
Working closely with the team at Madison & Mayfair, the Champions Digital team created a promotional eshot, combining copy that communicated both the brands luxury persona and its sale, along with stunning product imagery to entice customer interaction.
Clear and concise CTA’s were included at pivotal points on the eshot, allowing for a seamless user journey from their inbox to the website.
The eshot was delivered to Madison & Mayfair’s email database at a key time of day to ensure optimal open rates and engagement.
With the works completed, the email generated £265 worth of sales for Madison & Mayfair, and exceeded the industry standards of a 17% open rate and 1.25% click through rate.
The email received total opens of 1,559, with 11.1% clicks per unique session.