PARK REGIS BIRMINGHAM – PAID MEDIA STRATEGY & IMPLEMENTATION

PARK REGIS BIRMINGHAM – PAID MEDIA STRATEGY & IMPLEMENTATION.

June 14th, 2022

Brief

Park Regis is a well-established, luxury hotel in Birmingham. Their Marketing department tasked Champions to build a creative paid media campaign to improve the impact of their existing paid campaigns.

Delivery

Our specialised digital advertising team analysed Park Regis’ existing search campaigns and consequently proposed a new strategy, creating targeted search campaigns, improving control over them and ensuring they reached their desired target audience. Our team implemented price comparison widgets on the website, reducing the time potential customers had to spend comparing different prices. Moreover, the audience list fuelled the remarketing campaigns, which contributed to Park Regis investment goal.

Outcome

Our tailored approach and search strategy accompanied by a robust communication plan, enhanced their sales performance and led to an increase in the volume of sales by 233%. The cost per acquisition reduced by 70%, which eventually led to an improvement in their return on investment increasing to a figure of 156%. We continue to build on the success of this campaign which allows us to produce more ads with intrinsically accurate targeting parameters in the future.

Look at these metrics!

Increase in revenue

223%

Decrease in Cost Per Acquisition

70%

Increase in ROI

156%

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