Brief
Pashley Cycles, a leading manufacturer and supplier of luxury, hand-crafted British bicycles, approached Champions seeking help and guidance on how to adapt the business to the changing consumer demands and shifting market.
Having already established a gleaming reputation, accompanied by a rich brand story and passionate ethos, it was important to Pashley that it retains these elements while ensuring the brand continues to move forward.
Delivery
To assist, Champions devised a comprehensive 12-month marketing plan that provided clear objectives for both Pashley’s B2B and B2C target markets.
Working closely with Pashley and keeping the brand's long-term objectives in mind, Champions was able to create a marketing plan that catered to key events within the seasons, provided advice on how to engage with target audiences, and offered recommended deliverables that were both effective and achievable.
In addition, Champions proposed a brand awareness activity, that showcased how Pashley could leverage its brand story and craftsmanship as key USPs in the campaign.
Outcome
Pashley was provided with information and advice regarding all core areas of digital marketing, including social media, PPC, SEO, website development and PR, ensuring the brand was fully equipped with all the marketing advice it needed to expand into the modern market.
With specific aims and ideas provided for each area, Pashley now has all the tools and insights necessary to create leading marketing campaigns to support various goals including brand awareness and product sales.
