Client
Pattonair are the leading global aerospace and defence supply chain service provider, with nearly half a century of experience in the industry.
Brief
To activate sponsorship of the Derbyshire Country Cricket Ground and raise the company’s profile as an innovative employer.
Delivery
We devised a targeted PR and communications strategy and an activation plan in support of the DCCG sponsorship and their involvement in local business and sports awards. Our creatives put together a bank of brand and technical collateral and content that enables Pattonair to engage with the local community through a number of platforms. And we also made them introductions to several key contacts from our extensive network and secured the services of sports personalities to help promote their message.
Outcome
The success of our activity led to Pattonair engaging Champions (UK) plc to deliver a more comprehensive 12 month communications strategy aimed at achieving the strategic objectives of different arms of this global business.