Brief
To increase brand awareness, boosting the profile of Pattonair and educating its local and global audiences on Pattonair’s offering, CSR activity and employment opportunities via its social channels.
Delivery
Our social media team took over the management of Pattonair’s social media channels in June 2019, conducting a full social media audit and competitor analysis to devise a 12 month social media strategy and content plan. We then created a wide range of written and graphic content highlighting merger and acquisition activity, CSR initiatives at the local level and Pattonair’s sponsorship association with Derbyshire County Cricket Club. We also delivered campaigns promoting the company as an employer of choice in Derbyshire, showcasing a number of local high value aerospace job opportunities.
Outcome
In under six months, we have delivered significant social results for Pattonair. On Twitter, we have delivered over 100,000 organic impressions, 4,000 engagements and a follower increase of 8.3%.On LinkedIn, our work has seen over 345,500 organic impressions, 19,700 engagements, 13,800 clicks and a follower increase of 29.2%.We continue to build our relationship with Pattonair month on month, creating new content for future campaigns while promoting the company and its services.
