Brief
To raise the profile of Paul and his Tower of London, story of the poppies project. To manage all aspects of Paul’s media relations, securing him coverage in national and global press.
Delivery
We conducted PR activities which raised awareness of the installation of the poppies and spiked public interest. We advised Paul on how to talk effectively to the media. We handled all aspects of the press office on Paul’s behalf, preparing quotes, fielding media enquiries and negotiating the terms of media appearances.
Outcome
We gained high profile coverage from worldwide media. Over 4 million people attended Paul’s Tower of London project, which was subsequently named Britain’s most popular attraction of 2014.
