Brief
Photo Frames & Art, a leading provider of high quality frames and artwork from various artists, came to Champions needing help with the promotion of its Black Friday sale.
Photo Frames & Art wanted their email audience to be the first to know about the huge sale, encouraging increased sales and customer interactions during this incredibly lucrative point in the year.
Delivery
Working with the team at Photo Frames & Art, the Champions Digital team put together an attractive and functional eshot that communicated the many deals users could find across the site during Black Friday.
Stunning and engaging product imagery was used, along with compelling copy, to raise awareness of the deals and sales, and to encourage users to click through to the website to discover more.
Outcome
The Black Friday email was a huge success, generating impressive sales of £8508 in total.
The email received 17.3K opens and generated 11.2K total revenue.
