Brief
To devise and integrate robust PR and digital strategies that drive awareness of the exciting powerboat and jetski series brand at the global level and in specific event territories.
Delivery
Working to a rigid and tight schedule, dictated by the rapid approach of the P1 season, our team put together a range of digital and traditional PR, social media, SEO, PPC advertising, content creation and influencer marketing initiatives to work as a singular coordinated communications strategy. We committed significant resources to leveraging P1’s team, driver and technical assets to create a bank of high impact video and influencer to drive exposure in the run-up to the season. Our specialists then disseminated content in line with a preordained timetable to generate a buzz around season-opening events. Members of our team altered their working hours to coordinate more effectively with P1’s US-based team and attended race events so as to build relations with regional press and to create and share viral content in real time.
Outcome
Since our appointment, P1 has seen significant uplifts in social engagement and coverage in all target territories. Although the season is in its early stages, the organisers report marked increases in attendance against last year and are confident this season will surpass their expectations.
