Brief
To generate high value regional and national coverage for the Ipswich based law firm in consumer and legal industry titles. To focus on gaining exposure for Prettys’ Corporate, Construction, Personal Injury and GDPR and Data Protection departments but provide ad hoc support to other teams. To identify and secure commentary opportunities for key personalities from the firm in order to establish authority in their respective fields.
Delivery
Using our media relationships, we secured significant coverage in a number of national, regional and industry titles, raising local and UK brand and service awareness. We were able to secure regular thought leadership and commentary opportunities on topics as diverse as Brexit and M&A in leading nationals, including The Times, Daily Telegraph and Daily Mail. We also sourced regular columns in Legal Practice Management, Law Society Gazette, My Legal Life, CEO Review, Business East Anglia, The UK Newspaper and many more. Our work focused on the four targeted departments but we also gained valuable coverage for all Prettys’ services, including commercial property, residential, business and finance, family and divorce and we secured exposure for the firm’s CSR and recruitment activity.
Outcome
In what can only be described as a highly successful first year of engagement, we put the Prettys brand in front of 356.5 million readers with over 290 individual pieces of press coverage. One Reuters article received over one million reads alone and had a potential monthly audience of more than 27 million. This particular article also gained 16 pieces of international press, appearing in titles such as The New York Times, Yahoo Finance and Business Fast. An exclusive lifestyle article for the Press Association gained over 60 pieces of press nationwide and circulated Prettys name to over 4.6 million readers. And we secured 11 features in The Times newspaper, which covered the brand for six consecutive months.
Look at these metrics!
Readers
Individual pieces
