Champions Achieve 5000+ Impressions For A Brand New Website

March 1st, 2024

The education recruitment expert, Bookmark, was looking to relaunch its brand along with its parent company, The Protocol group, in order to effectively showcase its extensive expertise in education recruitment and expand its brand awareness and customer-base. Champions developed a strategy that would contribute to boosting the noise around Bookmark, concentrating on improving its digital presence. 

The Brief

Bookmark came to Champions requesting services to support the relaunch of its brand. Starting with the redesign of its website, Bookmark wanted new SEO content to contribute to effectively generating website traffic to improve its brand awareness. 

The Strategy

After carefully considering the Bookmark brand, Champions saw potential with how best to generate noise around the company through creating high-quality SEO content to accompany the new website to encourage brand visibility. 

An updated website

Champions designed a website for Bookmark that captured the brand and its identity, providing a more professional and clean navigation, as well as being more visually appealing. 

This allowed for a more efficient and inviting user journey, encouraging customers to engage with the website and interact with Bookmark. 

SEO website content

The SEO content throughout the website also contributed to pushing Bookmark to surface higher up on the Google results pages, making it easier for potential customers to find the website. 

Through targeting specific keywords, appealing to the relevant audience is more achievable, because the website will appear for those people searching for related topics. This meant Bookmark received attention which contributed to a positive increase in brand awareness.  

The Results

From the activity that Champions carried out, the following results were achieved: 

5,000+ organic impressions

The new website has received 5,000+ organic impressions

Increased Traffic

Of those, over 600 people have actively clicked through to the website


The keywords for non-brand queries are generating high levels of traffic


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